Marketing is not just external to drive sales. Internal marketing is just as important to ensure your fleet policy has wider awareness, and reach within your company.
Questions you may ask:
- Should I create a brand for my fleet?
- How can I get more engagement with my policy?
- How can I increase awareness of fleet with my company?
How does it work?
In addition to answering these questions we can look at specific solutions for increasing the profile of fleet within your organisation and the benefits this will give you and your fleet.
Proactively marketing your fleet can help reduce costs, change driver behaviours and improve morale, also acting as a positive retention and recruitment tool.